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About 3point5.com
3point5.com, the online campus, was created to meet a huge training and employee purchase need at retail in
Sporting Goods and related consumer product industries. It was founded in the Fall of 2004, during a time when broadband
internet access was becoming the norm, rendering old-school, VCR or CD-based training and paper-based pro-deals
obsolete.
The company had fantastic timing. After a year of development, testing and refining, the company and its methods
got traction. Before long, the 3point5.com team had built a community of over 100,000 Retail Sales Professionals from
the many Sporting Goods industries and beyond. Sales Professionals were drawn by the incentives, the competitive
"gaming" style of learning and the paperless shopping experience.
At the request of its Manufacturer customers, 3point5.com added Pro Purchase solutions to its growing product
line in 2007, a business that has grown even faster than its core training services. Today, many brands use 3point5.com
solutions to solve their Pro Purchase and e-commerce business requirements.
In the summer of 2007, 3point5.com also purchased BroForm.com, a small, seven-year old, Pro services veteran of
Sporting Goods. During the Fall of 2008, the site was re-engineered and relaunched. It is now attracting a large,
rapidly growing community of sales influencers that rave about, what else? The great incentives, edu-gaming and the
hassle-free, paperless shopping experience.
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